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A Beginners Guide to SEO
When people search the internet for something, they use a search engine like Google to find what they are looking for. Improving your SEO will help you become one of the people or businesses that they find when asking a question or searching for a specific keyword phrase.
A Winning Presence
The objective of SEO (Search Engine Optimization) is simple; show up first, where your ideal customers are looking for you. Ranking at the top of Google and other search engines for your targeted keyword terms, is the gold standard in SEO.
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Search Engine Optimization
Search Engine Optimization (SEO) is the practice of optimizing a website so that it ranks higher in search engines like Google for specific keywords or search terms.There are two ways to build Website SEO: On-Page SEO (internal) and Link Building (external).
On-Page SEO is the practice of improving your website so that it is more search and user friendly.
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Link building is the practice of generating external connections and links to your website.
Build External Links →
Local Business Search Engine Optimization
Local SEO is the practice of optimizing your local business listings so that they show up in the top results on location based searches for local businesses or physical locations.
How To Build Local SEO →
The Foundations of Search Engine Optimization
Domain Authority is how well your domain is trusted. There are many factors that go into building domain authority such as length of time in existence, number of linked websites, and total volume of traffic.
How to Build Domain Authority →
Content Relevance is how search engines determine to show the information on your website over another. Their goal is to provide users with most accurate and relevant answers to what they are searching for.
How to Improve Content Relevance →Website Structure and scale is a determining factor in Search Engine Ranking. Properly structure your domain, website, and pages to improve your ranking in search engines like Google.
How to Build Website Structure →
User Experience such as page load speed, content layout, and ease of use make a big difference in ranking. Reduce friction in your user experience to improve your Search Engine Ranking.
How to Improve User Experience →Fill in the form below to Generate a Report of your Website's SEO.
The Foundations of Search Engine Optimization
Building SEO is a detailed oriented process, that can take time and patience. However there are 5 clear Steps that you can take today, to begin to improve the SEO of your website and rank higher for your desired keyword terms in popular search engines like Google.
You must identify your target audience before you can do anything else. This is an important first step in the process, as it allows you to identify what your target audience is searching for.
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Once you have identified your target audience and have a clear understanding of what they want, then you can compile a list of the keywords and phrases that they are searching for.
Learn How to Do Keyword Research →
Optimizing your website for SEO is a multi-step process that allows you to properly structure your website and content so that your target audience can find the solutions they are searching for.
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Once your website is setup properly and structured for SEO, then you can proceed to publishing content related to the keywords and key phrases searched by your target audience.
Learn How to Publish Content →The final step of building SEO is to generate as many links and connections as possible from other websites on the internet, back to your website. This will establish your website as an authority.
Learn How to Build Links →
A Fundamental Strategy for SEO
The most fundamental Strategy of SEO is to align your self, your website, and your content with the objectives of the search engine that you are optimizing for. Search Engines like Google have one goal; to deliver the highest quality, and most accurate information to the people that are looking for it, with the least amount of friction and effort for the user.
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